Uniqlo is a retail company with many locations, as well as an online store. The desktop website is great, however, the UI/UX of the mobile app is just a copy of the desktop version. Uniqlo's app did not seem to adjust its' shopping experience to fit a mobile device.
I am working in a team of three, exploring and collecting data about the negative experiences of the app. We are looking to create a design that would address the issues causing the unenjoyable aspects. We hope that our improved design could push Uniqlo to prioritize the user experience of their customers. We want to prove that a well-designed UI can mean the difference between shopping at Uniqlo and choosing to shop with any competitor.
